Press > PROTECT-A-BUB WINS 2004 iPARENTING MEDIA AWARD

PROTECT-A-BUB WINS 2004 iPARENTING MEDIA AWARD

New York, NY - February 6, 2004 - iParenting Media, LLC, the Evanston, IL-based multimedia company, has announced that is has chosen Protect-A-Bub Sunshades among the winning picks for Best Products for 2004, as part of its annual iParenting Media Awards. Protect-A-Bub is one of only thirteen "Gear and Equipment " vendors awarded this year within the competition's Juvenile Products category. In addition to this award for its Sunshades, Protect-A-Bub was also featured in the 2004 iParenting Buyers Guide for its Raincovers.

Three outside reviews were performed on each product entered in the iParenting Media Awards. This year's reviewers included a parent, an independent childcare/parenting expert and a licensed childcare facility/school. In addition to these "real world" judges, each product was evaluated by the iParenting Media Awards Executive Committee. The iParenting Media Awards Program was created to provide a credible and objective method of determining the best products in the children's media and juvenile products industries.

Protect-A-Bub principals Karen Clark-Dickson and Rachel Blakeman feel honored by the win, citing it as significant validation for their efforts as mothers, children's industry entrepreneurs and advocates for effective sun protection for infants and children. Says Clark-Dickson, "Winning the iParenting Media Award will not only help strengthen the visibility of our product, but also garner awareness of skin cancer prevention and sun exposure in infants and toddlers. We are grateful to iParenting Media for such far-reaching exposure
for our product and our mission."

About Protect-A-Bub
Two moms from opposite sides of the globe were confronted by the same problem, how to protect their infants from the sun's harmful rays. Australian native, Karen Clark-Dickson and New Yorker, Rachel Blakeman knew the hazards of childhood sun exposure, but could not find adequate protection for their babies. For Karen, the search began seven years ago and led her to invent Protect-a-Bub Sunshades. Fast-forward to February 2003 as Rachel's failure to locate sun protection products in the United States led her to Karen's Australian website. Shortly thereafter, these two moms partnered to bring Protect-a-Bub Sunshades worldwide.

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Protect-a-Bub USAä is wholly-owned and operated by mothers. Protect-a-Bub Sunshades are made from specially woven 50+ UPF-rated breathable fabric, providing 98%-plus protection from the sun's harmful UV rays. Protect-a-Bub Sunshades are recommended by the Australian Cancer Society and rate "Excellent", the highest rating category available in accordance with globally recognized standards for sun protective clothing. Protect-a-Bub Sunshades are available to fit all canopied strollers, joggers and carseats. They are currently sold in major retail outlets and specialty retail stores in the U.S. and Canada including Albees, Babycenter, buybuy Baby, Lester's, Planet Kids and on the web at www.protect-a-bubusa.com.

About iParenting Media
iParenting Media is the premier media company focused on parents. The company employs several media channels to reach its target market of parents, parents-to-be and women: online, print and radio. The company operates online and offline assets. IParenting.com is an award-winning network of 40+ Web sites devoted to the entire family lifecycle - from preconception through the teenage years. Offline, iParenting Media produces all the content for five national newsstand magazines, including Pregnancy, Baby Years, Women's Health & Fitness, European Homes & Gardens and The Buyer's Guide. iParenting Media also produces a syndicated monthly column which is featured in Pioneer Press newspapers, as well as a radio show on the WTMX/101.9-FM network in Chicago. Lastly, the company publishes the annual iParenting Parent-Child Activity Calendar, a monthly wall calendar that is a best-seller at iParentingStore.com.

Highly regarded media companies such as Newsweek, U.S. News & World Report and The London Times ranked iParenting sites "Best of the Web." iParenting Media has been chosen as a strategic partner to produce parenting content for many fortune 50 companies.